Brand Assets & Guidelines

These are the official CareGuide brand resources. Grab what you need or download the complete package.

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Corporate Logo
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Default

This is our main logo and should be used in this form whenever possible.

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Inverted

Used only when places on dark backgrounds.

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Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo.


Brand Assets

Heart Icon

Used as an avatar for our social presence. Not intended to be used in combination with our logo.

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Brand Guide

A manual detailing how to use the CareGuide brand assets correctly across multiple channels.

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Site Logos
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CanadianNanny.ca



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Sitter.com



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PetSitter.com



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HouseKeeper.com



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ElderCare.com



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HouseSitter.com



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Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo.


In Writing

CareGuide is one word and should always include a capital C for Care and a capital G for Guide whether in logo or text form.


Typography

Proxima Nova

Proxima Nova is a modern typeface with a versatile family set. We are okay with usage of all weights but we prefer light when possible.