Brand Assets & Guidelines

These are the official CareGuide brand resources.
Grab what you need or download the complete package.

| Download Brand Package

Branding

Brand Assets

CareGuide heart

Heart Icon

Used as an avatar for our social prescence. Not intended to be used in combination with our logo.

Download: EPS PNG

Brand Guide

A manual detailing how to use the CareGuide brand assets correctly across multiple channels.

Download:
PDF
CareGuide Press Kit

Press Kit

Includes founder bio, founder headshot, company description, corporate logo, social media and blog links.

Download:
ZIP

Site Logos

CanadianNanny.ca

Download:

Sitter.com

Download:

PetSitter.com

Download:

Housekeeper.com

Download:

ElderCare.com

Download:

HouseSitter.com

Download:

Thanks for not editing, changing, distorting, recoloring, or reconfiguring the logo.

In Writing

CareGuide is one word and should always include a capital C for Care and a capital G for Guide whether in logo or text form.

  • Like so:
  • x mark Careguide
  • x mark careguide
  • Checkmark CareGuide

Typography

CareGuide

Proxima Nova

Proxima Nova is a modern typeface with a versatile family set. We’re okay with usage of all weights but we prefer light when possible.

View:
CareGuide

Proxima Nova Soft

Proxima Nova Soft is a rounded version of Proxima Nova. It’s soft friendly curves pair well with our icon set for our care providers.

View:

Colour Palette

RGB Swatches

RGB Swatch for Adobe

Download an RGB .ase swatch file containing the main CareGuide colour palette.

Download:
ASE